
I would never argue against a red but I lack the subtlety of eye to recognize Viva Magenta as much different from the CNN logo or some other vibrant red.
Pantone has selected Viva Magenta as the color of the year.
Having been in a printing-adjacent biz, I value their judgment. I am also certain that they have the discernment to differentiate one red from another. It can be a close call.
One of the pleasures of working on a printing project is getting to use a Pantone color swatch book. Mine was a prized possession.
So many colors, how do I choose just one?
Laying out the colors one atop the next is a sensual pleasure I remember vividly.